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It really depends because anyway it sounds more like Frank Kerns Mass Control product launch and all. Now that the waves has died down I'd like to make a small confession. If you're reading this then please keep in mind that these are personal opinions and nothing else. Dirty Secret 1: The Psychology Behind The Entire Launch There are many marketing lessons that you can learn from Frank Kern just by being in his list. The free videos and the stuff he sends out is just so "by the way" it totally grabs attention. In short, he is a genius marketer in terms of gaining a connection with the masses. Honestly, if you look closer it could be possible that the whole product launch was full of classic marketing class acts. Why? You see, marketers are good at planning and carrying out those tasks. You could say that even Franks' personality could even be a marketing mask in itself meant to 'appeal' to the masses.
